At Nom Nom—a premium dog food brand—I led creative through the company’s explosive growth from start-up DTC newcomer to acquisition by Royal Canin (Mars, Inc.) in 2021. Over 6 years, I was first a team of one, then a core part of a small-but-mighty creative team. I drove not one but two full brand overhauls, building out our identity across packaging, web, email, and print. I designed performance-driven ads and campaigns by the hundred, led mobile-first UX wireframes, and managed cross-functional projects from concept to launch. I partnered with production vendors, directed photoshoots, and even filled in on copy when needed. The work helped fuel Nom Nom’s journey from 0→1—and made life (and mealtime) better for a whole lot of very good dogs.